Before opening a salon, ask yourself: “Why should customers choose you?”

You are the one who starts the business, but the customers pay the bills, we have met many friends who want to open their own hair salon. It seems simple, but when it comes to starting a business, passion and dreams alone cannot create a successful business.

First, you need to understand your own strengths

Take stock of existing entrepreneurial resources and connections

The next step is to find brand positioning and improve your competitive advantages

But~

How can you create your own characteristics and improve your competitiveness?

What is special about “you”?

If you sell haircuts and want to satisfy customers with a clean and tidy appearance, you can only sell for 100 yuan, because customers can easily find other shops that can do the same haircuts, or even cut their own hair at home, so choose a shop with a high cost-performance ratio

If you define it as making customers feel happy or look handsome after getting their haircut, your value can reach 300 yuan

If you define it as making customers full of surprises and allowing them to share their haircuts with friends to increase their social value, your value can reach 500 yuan

If you define it as letting customers and friends have an unforgettable afternoon of sharing each other’s feelings, your value can be increased to 1,000 yuan

The more special and rare you define it, the higher the survival rate and the higher the value.

Of course, some definitions come at a price. For example, a special experience requires a lot of money for decoration and atmosphere creation, so it is also very important to strike a balance between the two.

• “Hair salon” sells not only technology, not only service, but differentiated service

For example, many people think that hair salons sell haircuts, dyeing and perming. What if it is redefined? What if it is “selling matching”? According to the customer’s face shape, facial features, and personal characteristics, tailor-made hairstyles for him, and then according to his outfit, highlight his personal style, so that he can change his life because of his hairstyle, and even increase his confidence. Let’s take a look, what if it is “selling laziness”? According to the customer’s living habits, design a good-looking and easy-to-manage hairstyle for him, so that he can save time to take care of his hair when he is busy or lazy to dress up. Isn’t this much better than the original definition of “selling haircuts”?

Now many hair salons are facing the same problem. The “cut single” near Taipei Normal University is good! I also do a “cut single”. But I have never thought about whether the customer really “needs” another “cut single”? Some people want to say that “Japanese William” and “Mando hairstyle” seem to be very common, so I should open an affordable salon, but for consumers, there are already enough affordable salons, why do I need another “Japanese William” and “Mando hairstyle”? Try to find out the parts that have not been met, think about what the customers need from their perspective, and find out what makes you different from others. Once you have your own characteristics and meet the needs of your customers, you will be able to stand firm and make a name for yourself.

If you don’t care about your guests, then they won’t care that there’s another salon in this place.

So, this is why it is said that many examples of successful entrepreneurs all started from the supply and demand problems or inconveniences in life that they observed, because this is the only way to truly solve consumers’ problems and get close to consumers’ needs. This is true for any industry. Don’t always think from your own starting point, because that will only make your efforts nothing in front of customers. How you want to market, what kind of services you want to sell, such starting points and ideas are fine, the problem lies in whether the customers understand, whether it has been conveyed to their hearts, entered their lives, made them identify, remember, and meet their needs.

So, try to redefine your hair salon! Only when you find your own selling point will customers buy from you.